Como extender tu tienda física a una virtual

How to extend your physical store to a virtual one

Article written for the Banco Popular de Puerto Rico Blog

How to extend your physical store to a virtual one

The coronavirus pandemic has affected, in one way or another, most businesses. For yours to be a resilient one, that adjusts to the new reality, it is vital that you consider extending your physical space to e-commerce or e-commerce .

Surely you have invested a lot of time and effort in your physical business, cultivating relationships with customers in your community. Perhaps you think that diversifying your physical store to an electronic commerce will be difficult, but there are platforms like Shopify, which allow you to have an online presence and sell your products without having to develop a software right from the start.

Get ready to create your online store

Before you build your online store, think about what makes your business and brand unique. By having a clear idea of ​​what your customers like best about your business, you can determine which products to include initially, the products that distinguish your business/brand, and depending on the age of your audience, what decisions you will need to make in Regarding the design of the page. Shopify is a platform for building and growing sales online. There are businesses with specific needs in inventory management, employees, and advanced logistics that use Shopify as a tool for their online channel while continuing to use their systems, as they integrate them, achieving communication between platforms.

Build your online store

We share the elements that you should consider within the Shopify platform:

1. Templates

Shopify has a wide variety of themes or templates from which you can choose the one that best suits your business. There are free and some with an initial cost. You can also filter them by industry and the size of your product catalog. There are projects that require templates built to measure and business needs.

2. Homepage

The home page is the showcase of your business. It is in it where buyers find out about offers, promotions and access the list of products and/or collections that you have in your store.

3. product pages

Here you detail the value of your products. It is important that the content and visuals highlight the attributes of what you are selling. For this you must have:

 quality photographs

Take quality photos that allow the buyer to see the product from various angles. This is the way the buyer will get to know your product.

  • Product description

Include as much information as possible. Your potential customers need to have a complete idea of ​​what they are buying.

  • reviews

Highlight success stories and reviews from people who have already purchased your products. These help potential buyers make decisions.

 Shipping information ( shipping )

All product pages should include shipping information or a link highlighting how shipping is done, as well as purchase and return policies.

 size guide

Includes a sizing guide to help shoppers understand what they're buying. This is vital if you sell, for example, clothing or furniture. This way you will avoid many returns in the future.

 Communicate that your online store is open

After you build it, your priority is to report that it is now available. Here are some suggestions on how to advertise it:

  • Send an email to your customer base
  • Label your physical store and add the link of your virtual store
  • Use your social media profiles to promote the store and create posts promoting products that direct your customers to the virtual store

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