Precios personalizados para tu tienda eCommerce

Custom prices for your eCommerce store

HOW TO OFFER WHOLESALE PRICING IN YOUR SHOPIFY STORE

For an eCommerce professional looking to diversify their business, the advantages of selling wholesale are hard to ignore. Landing those high-paying customers and developing an attractive and sustainable pricing strategy can be a challenging goal.

To help you get started, we've created a list of some of the things to think about when creating your offer to sell products in bulk (wholesale). Combine these tips, and you'll be set for wholesale success.

PRICES

Let's start with the basics. When it comes to selling wholesale online, there is a rule of thumb: be fair to retail buyers.

This means that the price you charge wholesale buyers (wholesalers) for your products must always be less than what you charge regular customers. For example, if you sell a T-shirt for $30 to a regular customer, you might sell it for $15 or even $10 to a wholesale buyer (wholesale) to ensure they make a profit.

This is where it gets complicated. Many wholesale stores (wholesalers) offer tiered or dynamic pricing, which means that different customers receive different discounts. For example, a gold level customer can get 50% off the retail (retail) price, while a silver level customer can only get 40%.

Also, you may not even want to offer each level a flat percentage discount throughout the store. You may want to offer discounts to some customers at the SKU level (ie per product) and others deal in one collection but not another.

The last thing you want is a customer who feels like they didn't get the right price. It is crucial to think about these requirements and find the right solution to manage them.

MINIMUM ORDERS

If you are going to sell your products at half the usual rate, you should know that you will be selling them en masse. One of the best ways to do this is by imposing a minimum order rule. This means that wholesale buyers (wholesalers) must purchase a minimum quantity of your product, or spend a minimum amount of money, when placing an order. For example, if you have a minimum order of 20 items or $200, your customers must buy at least 20 items or spend $200 to purchase from you.

REPEATED ORDERS

One of the many advantages of wholesale pricing is that once you have a satisfied customer, they are likely to come back for more, and much sooner than a regular customer.

Instead of having regular shoppers jump through the same sales processes over and over again (search > filter > product > add to cart > cart > checkout) it's a good idea to create a single inventory page that acts as a order form. Simplicity is the key. You can assume that these customers already know what they are looking for and just need a simplified way to find it.

There are several ways that you can use this tool to generate more revenue for your online store. In fact, you could promote this new feature by creating an email campaign. You could even automate these emails to be sent to a customer once you've added them to a specific discount group. Here are a couple of ideas on how you can benefit from implementing custom pricing in your store:

 

DISCOUNTS FOR AMOUNT SPENT
 
DISCOUNTS BY ORDER NUMBER
 
LOCATION DISCOUNTS
 
DISCOUNTS FOR PRODUCTS PURCHASED
 
DEFAULT DISCOUNTS
 
DISCOUNTS FOR SPECIFIC PRODUCTS
 
PRICES FOR TAX EXEMPT CUSTOMERS
 
ELIMINATE DUPLICATE VARIANTS AND AVOID INVENTORY PROBLEMS
 
DISCOUNT VARIANTS

QUESTIONS YOU MAY HAVE:

  • How do custom pricing work?
    • As your store manager, you would divide your customers into groups, with different price discounts for each group (as chosen by you). When a customer logs into your web page, the appropriate price is displayed based on the group you assigned to them.
  • How should I segment my customers?
    • You can tag a customer with a specific price level. If a tag is applied to a specific account, when the customer logs into your web page, the corresponding discounted price is displayed depending on their tag.
  • Should I use coupon codes?
    • Custom pricing doesn't rely on coupon codes to create special prices, but you can still create coupon codes to provide customers with even more discounts.
  • How many price levels should I have?
    • It all depends on your store and the number of customers you currently have. You could create dozens of price levels, but you might want to keep prices as simple as possible. If you have an overwhelming number of prices, discounts, or tiers, the customer may get a little confused about which discount applies to them.
  • What is the difference between custom price groups and detailed prices?
    • Applying custom pricing involves creating a group, selecting a group of products, and then assigning a discount for each price level within that group. With itemized pricing, you are specifying a fixed price or discount for a particular product or variant.

Thanks for reading about custom pricing for your eCommerce store and if you need help implementing these custom pricing write me at andres@ed-digital.com to take your online store towards your goal.

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