In this episode, we'll be discussing how we can segment our mailing lists to get more engagement from our customers. Segments are a group of subscribers defined by a set of conditions such as their location or their last interaction with your brand. As we grow our mailing lists, it becomes much more difficult for us to compete for your customer's attention in their inbox. This is why we must be as relevant as possible to your target audience.

Resources

• Andres Alvarez, ED Digital .