In this episode, we talk about the magic of upselling. For those who don't know what it means, upselling is a sales technique aimed at persuading customers to buy a more expensive, upgraded or premium version of your product or other add-ons in order to make a bigger sale. Ecommerce businesses often combine upselling and cross-selling techniques in an attempt to increase order value and maximize profit.

Resources

• Andres Alvarez, ED Digital .