Social commerce is about your brand developing the ability to sell itself directly on different social networks focused on connecting people with the same interests. If we take into account that each generation has particularities in the use of these, it is very convenient for you to know the way in which Generation Z is interacting. Our Tuesday episode has extremely valuable content that will tell you the key points to influence this group , to increase your purchase probability.
Resources
- Andrés Alvarez, ED Digital
