When we understand and apply the process of attracting to us potential buyers, people who make a sale and people who repeat it, then we realize that the marketing efforts are worth it. Investing is about doing something right now that will have multiplied effects in the future, and although they are not always immediate, keeping track by measuring those investments guarantees results. Continue learning from Andrés on how to calculate the cost of acquiring customers for your business, both monetary and time.
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- Andrés Alvarez, ED Digital
