The more information you have about your customers, the easier it will be to create and send personalized messages. Currently, one of the tools that we find to implement in our database are the forms... that first conversation with your client, to break the ice and make your brand or your product closer. The easier and more natural it is for the user to share himself (tastes, preferences, habits, etc.) guarantees us a better relationship in the future. For this episode we give you recommendations on how to use the forms and on which platforms you find them.

Resources

• Andrés Alvarez, ED Digital