The effect of typography on the user experience

Most of the information we receive every day, whether in a physical store or from your phone or computer, is in written form. For this reason, we must take several factors into account when we choose the font or font that we use on our digital platforms. In typography, readability is the first thing to consider before choosing a font for your brand, so this directly affects the user experience when they visit your store or interact with your content.

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