The "deliverability", better known in English, as "deliverability", is getting your emails to reach the inbox. To achieve this, there are three important factors to consider: the infrastructure used to send the mail, the content of the mail, and who receives it. In this first part, Obeth, together with our guest, Humberto, talks to us in detail about all the important elements involved in developing an email marketing strategy with successful deliverability. Everything, taking into account the regulations and care that are required.
- Obeth Seguinot, E.D. Digital