Avoid errors in your Facebook ads

The segmentation for our ads on Facebook is undoubtedly one of the keys for them to be effective and give us results. The possibilities of segmenting are also endless and in this sea of ​​options we can make bad decisions that in the end have an impact on the actions that we want the consumer to do. Obeth Seguinoth and Carolina Vargas take you on this journey to learn about the opportunities you have to make an appropriate segmentation for your brand, product and objective, also to know your audiences, add the correct interests in your ads and the importance of excluding in the segmentation as a strategy


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