This year, electronic commerce increased its sales by 11%, a figure that continues to grow, as people prefer the advantages it offers. While the most important time for shopping begins with Black Friday and ends with the holiday season, we should continue to communicate with our customers after the holidays. How to maximize the start of the year? This midweek episode has the reasons and strategy suggestions to keep the new clients that arrived in the last quarter, we talk about how to follow up, what message to send and through which channel. This could certainly change a slow start to the year significantly.
- Andres Alvarez, Digital ED