Through an HTML tag of approximately 150 characters you can include the most relevant information about your store, product or brand (which will appear under the title). The same that will serve so that when a user enters the search engines with keywords and specific words, they can find your site. While meta descriptions are not necessarily a ranking factor, they are quite useful and effective. In this start of the week podcast we want to share with you the importance of using them.

Resources

• Andres Alvarez, Digital ED