Don't be transactional! Part 2: Use email marketing to build personal relationships with your customers (and with an ROI of up to 40X)

What's new with Shopify? What was announced at Shopify Unite 2019 and what it means for your online store. Reading Don't be transactional! Part 2: Use email marketing to build personal relationships with your customers (and with an ROI of up to 40X) 1 minute Next Don't be transactional! Use rewards to build loyalty and reduce your reliance on ads and promotions.

The costs of digital advertising on Facebook and Google continue to rise sharply. If the majority of traffic to your store comes from paid ads, you are in a very vulnerable position as one day this will not be sustainable.

In this episode, we continue talking about how you can create personal relationships with your customers, this time using email as a direct communication channel. There are statistics that say that the return on investment (ROI) in email marketing can be up to 40X.

You will learn about:

  • How to design an effective strategy for email marketing.
  • Effectively implement the strategy to achieve positive results for the business.
  • How to measure the effectiveness of email efforts.

Resources

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