There are many elements to take into account in order to send an email that reaches the person who really wants to receive the information, and with this, ensure that what we are sending reaches the appropriate tray, that it is open and above all that it can be directed to the reader to our site. Once we master the subject of segmentation, the next step is to review the content of the email in detail, it is not only what we say, but also the way we say it. Uppercase or lowercase? what should the “subject” say? And the punctuation marks? In this episode we share some factors that could affect your strategy.
- Andres Alvarez, Digital ED