We start this new season with episodes twice a week (Monday and Wednesday) talking about the importance of being genuine, personalization as a superpower, TikTok 2022 and why we must act now. Acquisition costs that continue to rise as the major platforms go to war defending their customer data making life more difficult for the marketer. Creativity and the channels you have more control continue to rise as the importance of building communities of people aligned with your story and mission becomes more fundamental in 2022.

Resources

• Andrés Alvarez, ED Digital
• Obeth Seguinot, Digital ED