Email marketing series: Browse abandonment

We've talked about the email that persuades the customer to finish their purchase when the process is not completed and leaves their merchandise in the cart, but what happens when it is not allowed to even get to this point and abandons the purchase during navigation? Something can be done about it, too, and this episode tells you how to use email to remind shoppers of the things that caught their eye. It can even be applied when there is abandonment in navigation due to causes such as products out of stock or out of stock, so learn from another email marketing tool.

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