Probably the most intimate communication you can have with clients is through text messages. Contrary to what one might think, they are still more than valid for marketing campaigns, however there is a very fine line in which they are successful or in total failure. In this episode, we want to share with you tips on what not to do with this strategy because it could drive away customers, give your brand a bad reputation, or even violate legal issues. We'll also tell you how if you could encourage them to get genuine connections and an effective call to action.
Resources
- Andres Alvarez, Digital ED
