You only need four simple data points from your Klaviyo account: your current monthly cost, your total number of active profiles, and the size of your engaged and unengaged segments. Most brands can find this information in just a few clicks inside Klaviyo. The tool does not require any API connection or technical setup, so you can get started quickly using data you already have.

No. The tool is completely non-intrusive. It does not connect directly to your Klaviyo account, make changes to your lists or send any campaigns. You simply input your numbers, and the tool calculates your list health, engagement and cost structure. Think of it as a read-only analysis layer that helps you make better decisions before you touch anything inside Klaviyo.

Not at all. The tool is designed for ecommerce founders, marketing managers and retention teams, not data scientists. Your results are presented in plain language with simple metrics such as engagement rate, unengaged percentage, cost per profile and potential savings or optimization paths. You will also see clear, high-level insights that tell you what the numbers actually mean for your list health and performance.

Once you see your results, you will have a clear picture of your current list health, how much waste you may be carrying in unengaged profiles and what your potential re engagement upside looks like. From there, you can either take action on your own by adjusting your segments and flows, or you can book a strategy call with ED Digital to review your results together and build a customized optimization plan for your brand.

No. The tool is valuable whether you are just starting with Klaviyo or already managing a large list with a higher monthly bill. Smaller brands can use it to build a healthy foundation and avoid bad habits early, while larger brands can use it to uncover hidden waste, improve deliverability and align platform costs with actual performance. Any ecommerce brand using Klaviyo can benefit from understanding list health and engagement at a deeper level.

This tool does not replace a complete audit or full retention strategy, but it gives you a powerful starting point. It highlights where your list may be underperforming, where engagement is dropping and where there is room to optimize costs and performance. Many brands use the insights from this tool as a first step, then work with ED Digital on deeper strategy, flow optimization and long term retention planning.