Transforming Farmacias Caridad: Building a Modern ecommerce Experience for Puerto Rico’s Leading Pharmacy Chain
The Brand
The Challenge
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No Existing ecommerce Functionality
Farmacias Caridad only provided customers with a PDF version of its physical shopper catalog, without the ability to purchase products online or view live inventory.
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Outdated and Unbranded Storefront
The previous online presence was based on an old Shopify theme, which did not align with the brand’s updated vision or the modern expectations of an online store.
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Inadequate Location Features
Customers could not easily find store locations or details such as hours of operation, phone numbers, or available services.
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Complexity of Service Offerings
With numerous services available, there were no dedicated pages to educate users on offerings like MedSafe, delivery options, or rewards programs.
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Localization Requirements
The store required full support for bilingual content in Spanish and English, along with integration of Puerto Rican-specific platforms like Flexio for local delivery.
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Inconsistent Asset Quality
The client-provided assets, such as icons and images, required optimization to meet design standards for web display.
The Solution
To address these multifaceted challenges, ED Digital executed a comprehensive transformation strategy:
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Implemented Comprehensive ecommerce Features
Developed a fully functional Shopify store, enabling customers to browse, filter, and purchase over 450 products, with plans for continued inventory expansion.
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Custom Design and Branding
Designed and developed a custom homepage and pages for programs, services, and employment opportunities, ensuring a modern, cohesive brand identity.
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Interactive Location Map
Integrated an interactive map for all 48 pharmacy locations, allowing users to filter by services such as MedSafe drop-off, delivery, or vaccination centers.
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Service-Specific Pages
Created dedicated pages for key services, including MedSafe, delivery options, rewards programs, and more, with detailed information and call-to-action buttons.
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Bilingual Support
Built the store in both Spanish and English, ensuring accessibility for all users in Puerto Rico and beyond.
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Optimized Assets
Improved the quality and consistency of client-provided icons and images for seamless integration across the site.
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Flexio Integration
Configured Flexio as a local delivery solution and integrated Uber Eats and Munchies profiles for ordering from select pharmacy locations.
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Employee Training and Ongoing Support
Provided a training session for the Farmacias Caridad team to manage the Shopify platform and began a support period to address any post-launch needs.
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PlacetoPay Integration
Configured PlacetoPay by Evertec as their main payment processing platform connecting their local merchant account to Shopify.
The Results
These strategic solutions yielded remarkable and tangible results:
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Enhanced Online Presence
Farmacias Caridad now has a modern, user-friendly ecommerce platform that reflects its brand and connects with its customers.
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Increased Accessibility
Customers can now easily locate nearby pharmacies, explore available services, and purchase products online.
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Improved Customer Experience
The addition of bilingual support, service-specific pages, and an interactive map ensures a seamless and informative experience for users.
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Future-Proof Design
The platform is scalable, allowing for future product additions and service updates, ensuring long-term value for Farmacias Caridad.
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Streamlined Operations
With integrated delivery options and employee training, Farmacias Caridad can efficiently manage its ecommerce operations moving forward.
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