Digital Renaissance
Me Salvé's Transformational Journey to Online Success
The Brand
The Challenge
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Online Sales Slump
Despite their brick-and-mortar triumphs, Me Salvé faced a daunting challenge online – their digital store struggled to generate significant sales.
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CRM Integration Gap
The absence of seamless CRM integration hindered efficient customer relationship management.
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Inventory Chaos
A convoluted inventory management system plagued operational efficiency.
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Missing Mobile App
The absence of a dedicated mobile application limited their potential to enhance the customer shopping experience in the mobile era.
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Business Model Evolution
Me Salvé embarked on a transformational journey, reimagining its retail stores with a renewed focus on home, beauty, and clothing products. This shift necessitated a synchronized and modernized online presence.
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Online Store Overhaul
The existing Shopify store was rudimentary at best, featuring a limited product range and inadequate product information.
The Solution
To address these multifaceted challenges, ED Digital executed a comprehensive transformation strategy:
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CRM Integration
Through seamless integration of a CRM system with Shopify, operations were streamlined, substantially enhancing customer service and personalization.
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Catalog Enhancement
The product catalog received a significant facelift, with meticulous categorization into Home, Beauty, and Clothing, along with finely crafted subcategories. This made product discovery intuitive and efficient.
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Store Redesign
A modern store design revamp was undertaken, commemorating Me Salvé's rich legacy of over 30 years in Puerto Rico. An interactive map showcased the brand's expansive network of more than 100 stores.
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Mobile App Development
Collaboration with TapCart led to the creation of a dedicated mobile app. It mirrored the web store's capabilities, extending accessibility and enhancing the mobile shopping experience.
The Results
These strategic solutions yielded remarkable and tangible results:
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Sales Surge
Online sales witnessed substantial growth post-transformation, marking a turnaround for Me Salvé's digital venture.
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Conversion Rate Rise
Enhanced user experience translated into higher conversion rates, reinforcing the brand's digital presence.
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Efficient Catalog
The meticulously reorganized catalog not only facilitated navigation but also simplified product discovery, leading to increased sales.
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Modern Brand Image
The revamped online presence celebrated Me Salvé's strong Puerto Rican legacy, fostering a deeper connection with customers.
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Streamlined Operations
CRM integration brought together inventory and sales management, streamlining operations and improving efficiency.
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Mobile Convenience
The newly developed mobile app offered customers a convenient shopping avenue, contributing significantly to increased online sales.
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