Cuela introduced personalized monthly coffee subscriptions, enabling customers to curate their coffee boxes based on their size, roast, and condition preferences. This customization ensured that every coffee lover received their preferred blend each month.

Recharge's advanced automation took the hassle out of subscription renewals. Scheduled monthly shipping simplified the entire customer experience, ensuring that customers could enjoy their coffee without interruptions.

The entire online store underwent a significant facelift. Product pages were meticulously optimized for clarity, providing customers with a seamless browsing and shopping experience. Additionally, Cuela adopted a bilingual approach, reaching out to a broader audience and expanding its market reach.

A critical aspect of this transformation was the successful migration of sensitive data from over 400 members who were previously part of the Bold Memberships platform. This ensured the continuity of their subscription experience with Cuela.