We initiated the transformation by installing a new theme that harmonized with Culinary U's fresh brand identity. The heart of this identity was the introduction of the “Culinary U Market" – a digital supermarket housing their gourmet food products.

After receiving an exhaustive list of products from Culinary U, our team meticulously organized these items. We identified unique attributes for each product that would allow customers to filter and sort items effortlessly. For instance, their wine selection could be sorted by grape variety, region, and year.

With a revamped product organization in place, we shifted our focus to the store's aesthetics. It was crucial to differentiate the supermarket-like section from the event promotion section clearly. In addition to revamping the design, we re-crafted the “copy" to align with the brand's new direction.

Recognizing the importance of promoting their culinary events, we dedicated personalized pages to each event service. These pages included custom forms for potential customers to request additional event information.