Elevating the Online Culinary Experience
Culinary U, a renowned name in culinary workshops, events, and catering in Puerto Rico, encountered a significant challenge. Despite boasting a substantial following on social media and a loyal customer base, their online store struggled to convert visitors into paying customers. Furthermore, they lacked efficient tools for pre-selling their popular culinary events, leaving a gap in their revenue strategy.
The existing online store was visually outdated and not optimized for converting potential customers into buyers. It failed to reflect the quality of Culinary U's products and services.
Culinary U offered enticing culinary events, yet they lacked an effective mechanism for pre-selling tickets and providing event details on their website.
Navigating the website was cumbersome, and finding specific products or event information was a frustrating experience for visitors.
In 2020, Culinary U engaged our services with the primary goal of revitalizing their online presence.
We embarked on a comprehensive redesign journey, addressing each challenge methodically:
We initiated the transformation by installing a new theme that harmonized with Culinary U's fresh brand identity. The heart of this identity was the introduction of the “Culinary U Market" – a digital supermarket housing their gourmet food products.
After receiving an exhaustive list of products from Culinary U, our team meticulously organized these items. We identified unique attributes for each product that would allow customers to filter and sort items effortlessly. For instance, their wine selection could be sorted by grape variety, region, and year.
With a revamped product organization in place, we shifted our focus to the store's aesthetics. It was crucial to differentiate the supermarket-like section from the event promotion section clearly. In addition to revamping the design, we re-crafted the “copy" to align with the brand's new direction.
Recognizing the importance of promoting their culinary events, we dedicated personalized pages to each event service. These pages included custom forms for potential customers to request additional event information.
The redesign of Culinary U's online store yielded remarkable results:
Enhanced Product Discovery
We implemented a new navigation menu and filters for essential product attributes, making it significantly easier for customers to find and explore products.
The revamped “copy" of the store now effectively represents Culinary U's new brand identity, aligning it with their gourmet offerings.
User Experience Improvement
By creating a dedicated “Culinary U Market”, customers could now easily purchase high-quality foods. Additionally, they could sign up for upcoming culinary events, ensuring a seamless and enjoyable user experience.
This transformation boosted both online food product sales and culinary event bookings, revitalizing Culinary U's online presence. Moreover, the redesigned store empowered Culinary U with comprehensive data tracking and analysis capabilities, enabling data-driven decisions as the brand continues to flourish.